EZee Assist is the execution layer for franchise networks. It connects a brand's knowledge (SOPs, playbooks, training, brand standards), performance data (sales vs target, reviews, labor, retention, compliance), and systems (POS, CRM, ERP, LMS, accounting) so every location receives the coaching attention that field teams have historically been able to give only their highest-priority locations. A control plane sets one policy set, one activity log, and one permission model across the network, so HQ decides what runs without a human. Franchisees ask, run approved workflows, and build their own tools inside those guardrails. When confidence is low the question becomes a ticket carrying the full conversation, the sources checked, and the location context. Available across SMS, WhatsApp, Slack, Teams, Google Chat, email, web, and mobile. Used by 70+ franchise brands across 5,000+ locations.

AI Operating System for franchisee success.

Take the low-value work off your coaches. Multiply their expertise across every location.

Repetitive questions. Compliance chasing. Report building. EZee handles all of it, so a coach can build the plays once and every location runs them. Growth, not headcount.

Two moments in Microsoft Teams. First, a location owner reports that next week is only 62 percent booked. The system checks the schedule, local campaigns, and the approved playbook, answers with the gap and a ready draft for 340 lapsed clients with cited sources, then suggests relaunching the reactivation offer, gated behind a human Approve button, with the coach notified. Second, on Monday at 8am the same store receives an automated Salon Health KPI Digest: bookings for the next seven days at 68 percent against an 80 percent target, rebook rate 47 percent against 55, average ticket 82 dollars and up 6 percent, retail attach 22 percent and up 3 points. It recommends relaunching the reactivation offer to 340 lapsed clients and opening two more Thursday afternoon shifts. The owner replies in plain language, yes, help me do it, and the work is carried out: the offer is scheduled for 9am, shifts are posted to the team, and the coach is notified.

Store #214 · Microsoft Teams

Store #214 · Owner

Next week is only 62% booked. What can I do?

Trusted by leading franchise and multi-location brands.

Bumble Bee Blinds
Wisdom Senior Care
The DRIPBaR
New Creations
Athletic Republic
The UPS Store
Sport Clips
Fastest Labs
Aqua-Tots Swim School
DivaDance
HorsePower Brands
Oasis Senior Advisors
EverLine Coatings and Services
CEFA Early Learning
QC Kinetix
WSI
Real Property Management
Spray-Net
Modern PurAir
Zoom Drain
Heights Wellness Retreat
Home Helpers Home Care
Art of Drawers
Blingle
Cabinet IQ
Corporate Cleaning Group
Egg Bred
Fresh Burger
Gatsby Glass
GoPainting
Gotcha Covered
GradePower Learning
Groovy Hues
Heroes Lawn Care
Home Clean Heroes
Home Run Franchises
iFOAM
MAX Strength Fitness
Mighty Dog Roofing
Nani's Gelato
NEXTAFF
Oxford Learning
PMI
Stand Strong Fencing
STOR-X
Up Closets
Fuzz Wax Bar
Bumble Bee Blinds
Wisdom Senior Care
The DRIPBaR
New Creations
Athletic Republic
The UPS Store
Sport Clips
Fastest Labs
Aqua-Tots Swim School
DivaDance
HorsePower Brands
Oasis Senior Advisors
EverLine Coatings and Services
CEFA Early Learning
QC Kinetix
WSI
Real Property Management
Spray-Net
Modern PurAir
Zoom Drain
Heights Wellness Retreat
Home Helpers Home Care
Art of Drawers
Blingle
Cabinet IQ
Corporate Cleaning Group
Egg Bred
Fresh Burger
Gatsby Glass
GoPainting
Gotcha Covered
GradePower Learning
Groovy Hues
Heroes Lawn Care
Home Clean Heroes
Home Run Franchises
iFOAM
MAX Strength Fitness
Mighty Dog Roofing
Nani's Gelato
NEXTAFF
Oxford Learning
PMI
Stand Strong Fencing
STOR-X
Up Closets
Fuzz Wax Bar

Coaching is meant to drive growth. But, the mechanical work consumes it.

Four days in five go to admin work, not growthA coach's week, today
What it should beThe same week

Repetitive questions

Multiple repeat questions arrive from several locations, each one needing a personal reply.

Monday, 8:41 to 9:06 am
STORE #052 · SMS
Refund policy on a cancelled booking?
STORE #118 · SLACK
whats the refund rule for cancellations
STORE #331 · EMAIL
Which report shows deposits?
STORE #402 · TEAMS
New hire Monday, what do I send?
STORE #214 · SMS
Approval needed for a local promo?

Compliance chasing

Insurance, P&L, training, and audit deadlines all run separately, and someone has to chase each one.

Compliance · West territory
Store #331Insurance expires in 14 days
Store #1182 training modules outstanding
Store #402Audit docs not uploaded
Store #214All current
Store #087P&L not submitted
Store #263Food safety cert lapsed
Store #519Background checks pending
Every deadline runs on its own clock.

Report building

The weekly numbers get rebuilt by hand from five systems, and everyone keeps their own version.

This week's numbers, by hand

Twelve separate pieces of hand-made reporting: several spreadsheet versions, two charts, a one-off ChatGPT analysis, two email threads, two text messages, and a dashboard.

Even with the time freed up, each coach’s expertise only reaches so far.

Today
Radar chart of personalized coaching coverage today, across six areasCoverage stretches and contracts unevenly across just-in-time guidance, tailored training, individual onboarding, local market insight, performance reviews, and situational coaching, but never fills all six at once.
What it should be
Radar chart of personalized coaching coverage with EZee Assist, across six areasCoverage reaches every area at once: just-in-time guidance, tailored training, individual onboarding, local market insight, performance reviews, and situational coaching.

A coach’s time is capped by the hours in a day. That cap is what limits coverage, and why headcount grows as the system grows.

EZee is the operating layer that connects your people, playbooks, and live data. Coaching reaches its full potential.

Your coaches multiplied. Your standards held. Franchisees’ numbers growing.

Operating system diagram. Three inputs feed one layer: your people (HQ, field coaches, support, marketing, ops, real estate), your playbooks (SOPs, brand standards, training, certification, policy, compliance rules), and your data and systems (POS, scheduling, CRM, accounting, connected at the source across 250 plus integrations, with nothing migrated). They converge on EZee Assist, which is governed and human-gated, and which carries answers, actions, and agents both ways to every location in the network.

On demand

Free your coaches from everything that isn't coaching.

Front desk at a location
STORE #118 · SHIFT LEAD · 9:14AM
Can I run the summer promo alongside the loyalty offer?
No. Promotions don't stack with loyalty redemptions. Apply the higher of the two and note it at close.
summer-promo-guide.pdfloyalty-policy.pdfanswered in 6s
A district manager asking the same question sees margin impact too. A shift lead doesn't.
Always on

At the moment it matters most.

Nobody pulled any of this. Each play orchestrated by a coach once, and some plays built directly from what the rest of your network already learned. Just-in-time coaching unlocked.

Detected and flagged for youAutomated play, work done for youBuilt by an owner
Overnight
3:15am · all locations
Expiring certifications pulled
Six due in 30 days, reminders queued
3:40am · Store #519
Inventory hit critical
Reorder drafted at approved pricing
4:00am · West territory
Coach brief assembled
12 locations, ranked by need
4:30am · Store #402
New hire starts today
Day-one sequence started
Before the doors open
5:45am · all locations
Overnight questions cleared
14 answered from the manual, 2 held for HQ
6:00am · Store #331
Soft week detected
62% booked · reactivation draft ready
6:30am · Store #052
Attach rate slipping
Top-quartile locations run a 30 second add-on script. Here it is.
7:40am · Store #144
Morning huddle brief ready
Yesterday's numbers and today's bookings, one card
During the day
10:05am · Store #214
Started a national retail proposal
4 locations have quoted this. Range, terms, and win rate attached.
11:40am · Store #263
One-star review posted
Response drafted, held for owner
1:20pm · Store #052
Local campaign assembled
Hours and offer merged into the brand template
3:45pm · Store #214
An owner built a closing audit
Photo checklist per station. Live in twenty minutes, no developer.
On a longer clock
14 days out · Store #263
Insurance lapsing
Owner notified, task opened
Week 6 · Store #402
Ramp behind cohort
What the fastest 10 openings did in week 6, in order
First Monday · Store #144
An owner built a P&L digest
Emailed to their managers, numbers filled in
Every October · Store #519
An owner built a winter prep checklist
Site-by-site steps, scheduled each fall

Boost your coaching with proven AIthat scales your system’s growth.

9X
increased productivity
354%
ROI on AI investment
150%+
increase in CSAT scores
75%+
AI-automated resolutions

Ungoverned AI is a brand risk.
EZee is the system that removes it.

Set once at HQ. Enforced at every location, every channel, every day.

Policies

Define what runs on its own and what waits for a human. Written once at HQ, applied everywhere.

Permissions

Everyone sees exactly what their role and location allow. The same question gets different answers.

Human in the loop

Anything reaching a client, a channel, or your books stops at an approver. Nothing sends itself.

Activity log

Every answer, workflow, and approval recorded with its sources, searchable and exportable.

Security

SSO, encryption in transit and at rest, regional data handling, and no training on your data. Ever.

Making an impact with franchise leaders.

DekaLash

Answers owners trust,around the clock

94% AI deflection on the Mindbody migration

View DekaLash's case study
Troy McCullen
AI is now an expectation in franchisee support. Our owners get accurate, brand-specific answers 24/7, not generic internet advice, while our team focuses on bigger initiatives. It's become part of daily operations, with franchisees telling each other, 'Use Alpha!'
Troy McCullenVice President of Operations, DekaLash
WSI

One search acrossevery geography

67% ticket reduction in 30 days

View WSI's case study
Jeffrey Grant
EZee Assist is much more than just a chatbot. It truly made universal search possible at WSI, levelling the playing field for our franchisees across geographies and languages. With a hands-on and effective implementation process, the EZee team have enabled strong adoption from the system, making the virtual AI agent a game-changer.
Jeffrey GrantSystems Manager, WSI World
DivaDance

Human-power back tocoaching and growth

650+ support hours saved in six months

View DivaDance's case study
Jami Stigliano
Since we implemented EZee Assist, my owners not only get faster answers to their questions and a shorter path to the resources we have for them, but my human-power has been reallocated to coaching, relationship building, and innovation. The impact of that has led to increased owner retention, more topline revenue, and happier employees at my HQ!
Jami StiglianoFounder & CEO, DivaDance
EverLine Coatings and Services

A partner franchiseesactually embrace

Expanding use across the network

View EverLine's story
John Evans
EZee Assist's solution and desire to solve problems has made them a key partner for EverLine. I am proud to say that our franchisees have embraced this technology and we are looking forward to expanding its use in the future.
John EvansFounder & CEO, EverLine Coatings & Services

Collaborating with trusted partners

IFA Supplier ForumCFA MemberFSN Verified Member

Questions worth asking.

Bring us one franchise workflow.We’ll show you how EZee runs it.

Speak to an expert