How DivaDance answered 2,600+ franchisee questions in six months and returned 650+ hours to a small support team.

The challenge

DivaDance is a high-energy dance franchise with a passionate community of franchisees. As the brand scaled, the operational support burden grew with it.

Franchisees needed fast answers on class scheduling, marketing, music licensing, event coordination, and day-to-day studio operations. The small but mighty support team could not keep up with the volume, and every hour spent on repetitive questions was an hour not spent growing the brand.

What EZee Assist changed

DivaDance deployed EZee Assist, internally branded CoCo, to provide instant support to their entire franchise network. The platform was connected to DivaDance's full knowledge ecosystem and made available through franchisees' preferred communication channels.

The goal was simple: let the system handle the routine so the team can focus on the extraordinary.

What it returned

In the first six months, EZee Assist answered over 2,600 franchisee queries, saving an estimated 650+ hours of support team time. Franchisees got faster answers and the support team got breathing room. Leadership gained visibility into what the network was actually asking about, which surfaced content gaps and operational patterns they never had access to before.